Joe Blog

Midlife isn’t a crisis — it’s a reclamation.For many Gen X women, this season of life isn’t about slowing down — it’s about waking up.After years of putting others first, managing careers, households, and living by a long list of “shoulds,” something begins to shift. A quiet voice grows louder:“What about me?“This is the midlife awakening. And it’s your time.

Join us for an exclusive Masterclass Series curated to inspire, empower, and elevate you — inside and out.

Discover practical tools, insider secrets, and expert advice from some of South Africa’s most iconic voices in fashion and beauty.Whether you’re navigating midlife transitions or simply yearning to reconnect with yourself in a deeper, more vibrant way — this is for you.

Our first event features: Alex Botha – Award-winning makeup artist and visionary behind the brush. Learn how to elevate your makeup routine and feel confident in your evolving beauty. Carlton Hair – Master stylist sharing expert tips on embracing your hair as it changes with age — and how to make it work for you. Deborah Chambers (aka Deborah Darling) – Style icon and advocate for aging boldly. At 63, she inspires women to live full, active, and stylish lives — no matter their age. SJ van Zyl – Renowned fashion and beauty photographer. He’ll capture your unique essence with a once-in-a-lifetime opportunity for a professional portrait session.

Spend an inspiring afternoon in the company of like-minded women rediscovering their beauty, sipping bubbles, and enjoying delicious canapés. Lucky draws. Exciting prizes. Real conversations. A celebration of you.

It’s time to rise. Reclaim. And radiate.

Tickets are limited so book yours now!