Joe Blog

The BAM Collective steps into a defining moment with the unveiling of its first-ever solo runway show. On 25 October 2025, at the architecturally striking Studio Aether in Randburg, Johannesburg, the brand will debut ‘GRAPHISM 25/26’, a daring new collection that reimagines the brand’s signature codes with fearless vitality.

‘GRAPHISM 25/26’ is not just a collection; it is a manifesto. A vivid exploration of the distinctive iconography, shapes, and motifs that have made BAM a cult name internationally, redefined for the brand’s bold new era. Expect saturated colours and experimental silhouettes spliced with lacquered fabrics that catch the light like liquid metal, fringe that shimmers with movement, daring chiffons that float with determined ease, and unconventionally draped and sculpted jacquard denim. This is fashion as performance, identity, and unapologetic expression.

“GRAPHISM is about looking back to propel forward. It’s our DNA, our brand’s history, dissected, reworked, and rebuilt into something electrifying and new,” says the brand’s Creative Director, Jacques Bam. “It’s a collection inspired by, and made for, our most loyal followers - those individuals who dream, disrupt, and deeply believe in the art of South African fashion.”

The collection will further mark the brand’s first confectionary collaboration, in partnership with Temper Studio, a freshly established online bakery who specializes in elevating special moments with a range of boldly designed cookies. The collaboration will see the two companies partner to create a range of limited edition cookies, inspired by ‘GRAPHISM 25/26’ to be unveiled at the event. This collaborative range will be made available to the public on The Temper Studio website following their online launch on 25 October 2025 and sold online through the month of November.

This milestone show underscores The BAM Collective’s uncompromising commitment to celebrating South African design while honouring the community of collaborators, consumers, and media who have championed its rise. The event is a testament to growth, both for the brand and the industry, which continues to shape South Africa’s creative future.

The show is brought to life with the support of long-standing and new collaborators, including Alexandra Botha, Aura Creative, Black Leopard Media, Carlton Hair, Keystone Productions, Pierre Van Vuuren, Temper Studio and Studio Aether. Together, they will transform Studio Aether into an immersive universe where fashion, identity, and spectacle collide.

Attendance will bring together industry leaders, cultural tastemakers, and loyal BAM supporters in an unforgettable celebration of uncompromising design. A limited number of tickets are also available to the public through Quicket, offering fans of the brand a rare chance to witness the BAM Collective universe up close, all from the front row.

Tickets are limited so book yours now!